Marketing ultimately is about values

In my book, The Power of Wow! Why Thank You Makes Dollars & Sense, I discuss how powerful it is to connect emotionally with your customers. In particular, the chapter I wrote, Memorable moments: defining the customer experience covers the key buying patterns of consumers and how that can .

Awesome Christmas Marketing Campaign

In my book, The Power of Wow! Why Thank You Makes Dollars & Sense, I discuss how powerful it is to connect emotionally with your customers. Watch the video that follows, it shows a promotion by Westjet, which is one of the most surprising, genuine and ingenious campaigns I’ve .