Below is an interview about Gift Wrapped Up which featured on Million Dollar Woman.
A need to regain her spark and a desire to help businesses develop lasting connections with clients, customers and staff through “wow moments” were the catalysts for Caroline Kennedy launching corporate hamper business Gift Wrapped Up. However, there was also one other little thing in her life that was tugging at her heart. Here’s Caroline’s story…
What inspired you to start the business?
I’ve worked for 17 years in the corporate world delivering multi-million dollar results heading sales and marketing departments. While I’m passionate about that, after 17 years I felt I’d lost my spark and conformed to the corporate culture, which at times lacks innovation and vitality.
From experience, I know there are a high percentage of people who feel underappreciated. Many businesses find it challenging to not only reward staff and retain their clients, but to stand out from their competitors. People do business with and engage with people they like – a simple concept which is often overlooked.
So my inspiration for starting Gift Wrapped Up was born out of that need to regain my spark, but also my strong desire to help businesses develop lasting connections by creating “wow moments” that people remember.
I also worked long hours and realised my child was growing up before my eyes. He wanted and deserved a mum who was “present”; a mum who was not burning the candle at both ends. I felt like I wasn’t doing my best in any area of my life.